SCOOT 10th Anniversary
Scoot celebrated its 10th birthday by turning the milestone into a massive party for its customers. Instead of looking back at its own achievements, the brand gave back to travellers, rewarding them with deeply discounted fares, onboard surprises and 10,000 free flight tickets.
The idea was to express Scoot’s playful, irreverent personality — “Scootitude” — by making the celebration fun, generous and unexpected, especially at a time when people were eager to travel again after pandemic restrictions.