Built to Last


The Caltex Delo “Built to Last” film is a brief promotional TVC/digital ad that distills the key value proposition of Caltex’s Delo engine oils — durability, engine protection, and longer oil drain intervals enabled by ISOSYN Technology. It’s not a story-driven film but an efficiency-focused product message designed to resonate with commercial and professional audiences.

Caltex Boroscope Test

The Caltex Borescope Test campaign is a product-led advertising initiative that uses actual engine inspection footageto show consumers the internal cleanliness of engines after using Caltex with Techron fuel. It visually communicates one of the key advertised benefits of the fuel’s chemistry — engine cleanliness and deposit control — rather than relying solely on abstract claims about performance.