IFO
Don’t Let Snack Bite Back

“Don’t Let Your Snack Bite Back” reframes everyday snacking as a hidden threat to oral health. While snacks are enjoyable, the campaign highlights that food particles left on teeth can “attack back” over time, causing plaque, cavities and tooth decay if not cleaned properly.



Outdoor Posters (Bubblegum, Lollipop, Popcorn)

Using a playful visual metaphor, the idea personifies leftover food as something that turns harmful once it lingers too long in the mouth. Pepsodent is positioned as the protector and defender, stopping these hidden threats by removing food residue and preventing damage when you brush regularly.






AWARDS
Cannes Lions | Shortlist (Outdoor)
Cannes Lions | Shortlist (Outdoor)
Cannes Lions | Shortlist (Outdoor)
Spikes Asia | Bronze (Print & Publication)
Spikes Asia | Shortlist (Print & Publication)
ADSTARS | Gold (Print – Product & Service)
ADSTARS | Gold (Design – Communication Design)
ADSTARS | Silver (Print – Print Craft)
ADSTARS | Silver (Print – Print Craft)
ADSTARS | Silver (Design – Product & Service)
Creative Circle Awards l Silver (Outdoor – Best Use of Posters)
Creative Circle Awards l Silver (Outdoor – Best Use of Posters)
Creative Circle Awards l Silver (Outdoor – Best Use of Posters)
Creative Circle Awards l Bronze (Print & Publishing – Best Use of Print)