Clear collaborated with Ronaldo to co-create a product called CLEAR Men Legend Shampoo by CR7. In this campaign positioning, the focus was on performance, scent, and product features handpicked by Ronaldo himself.
Ronaldo was involved in selecting the design, scent and texture of the shampoo, which Clear marketed as being capable of deep cleansing in about 30 seconds, combined with Triple Anti-Dandruff Technology and a long-lasting sporty aquatic fragrance.