The Clear anti-dandruff shampoo campaign focused on everyday social fears and awkward moments caused by dandruff, using humor and relatable storytelling. Rather than selling a product claim directly, the films “Bridezilla” and “Bullish Boss” dramatized the emotional impact of dandruff and how Clear solves it — turning embarrassment into empowerment.
AWARDS Cannes Lion : Health Film, 1 Gold Spikes Asia : Film, 1 Silver, 5 Finalists Adfest : Film Craft, 2 Bronzes, 2 Finalists ADstars : Film & Film craft, 7 Finalists Singapore Creative Circle Award : Film, 1 Gold, 3 Silvers, 10 Bronzes