IFO


CRAIG & KARL
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OOHA


The core idea of the OOHA campaign was to reintroduce surprise and playfulness into everyday life.

OOHA positioned itself as more than just a sparkling drink — it became a trigger for moments of unexpected joy. The campaign was built around the insight that modern urban life is repetitive and predictable, and people crave small moments that break routine.

To bring this to life, OOHA collaborated with illustrators Craig & Karl, whose bold, colorful, and whimsical visual language transformed ordinary spaces into imaginative, joyful experiences.