IFO




Power Every Move

Power Every Move isn’t a traditional brand ad — it’s a national EV awareness campaign by Singapore’s LTA that uses cinematic films and videos to make electric vehicle adoption engaging and relatable, illustrating real-world EV benefits and readiness as part of broader sustainability efforts.





Power Every Move calls on all Singaporeans — motorists, commuters, fleets, and even non-drivers — to contribute to Singapore’s transition to sustainable mobility.