Hi, I’m Alex — most call me Ahlex.

From drawing dinosaurs in school textbooks to directing award-winning global campaigns, my passion for visual storytelling has spanned over a decade in advertising.

As a Creative Director and father of two based in Singapore, I believe great ideas are born through collaboration. Having led iconic global and local brands, I now fuse human imagination with AI tools—crafting innovative, culture-defining experiences like a chef creating the next viral dish.

Welcome to my portfolio.