Problem:
Breeze laundry detergent is a major sponsor of the youth soccer and wanted to teach young players about the power of soccer to bring together children of all races.
Solution:
They created The Ball for All
They took high-resolution photos of young soccer players from around the world- then paired their skin colours with matching pentanes, Each segment of the Ball for All was then based on the actual skin colour of a young soccer player from a different ethnic background.
Result:
It became the official ball of youth soccer in Asia when the JSSL7’s - Asia’s biggest youth soccer league make it their official ball.
It’s used by 13 countries,160 youth teams and 2000 players and is watched around the world, where it helps show a simple truth: no matter what colour your skin is or where you were born, everyone is on the same team.
